DESTINATION: South Yarra

The vast mix of Australian and internationally renowned designer label and fashion boutiques, chic cafes and bars make this area an irresistible temptation for the fashion conscious, and has bedome the place to be seen in Melbourne. Its backbone, Chapel Street, is lined with trendy shops selling all things groovy and hip – from cutting edge fashion to funky homewares and inspiring gifts. It is also home to top Australian designers like Scanlan & Theodore, Colette Dinnigan and Bettina Liano.

How to get there
Tram: Number 72, 8 or 6 from Swanston Street
Train: Sandringham line to South Yarra or Prahran Station from Flinders Street
Travelling time: 20 minutes.

Main Attractions

The more adventurous detour to Greville Street (just off Chapel Street in Prahran) for offbeat retro clothing and streetwear, as well as eclectic gifts, jewellery and record stores. And if you’re in the area on a Sunday afternoon, make a beeline for the Greville Street Market. For fantastic fresh food and discount shopping don’t miss the Prahran Market on Commercial Road.

Nearby attractions

This area is as much about people watching as it is about fashion and where better to settle in to look than at one of the many cool bars and cafes, such as Café Domo, Pieroni and Chinois. Fashion devotees, art students, thirty-something professionals, models, techno kids and skaters are all part of the landscape here.

Nearby Toorak Road and High Street are also well-known shopping strips, offering a more understated sophistication with exclusive and specialist shops and boutiques.

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Region: Melbourne

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Melbourne, Victoria. Main attractions: Australian Football League (AFL), Lygon Street, Old Melbourne Gaol, The Royal Botanic Gardens, Melbourne's Shopping Districts and Cafe Culture, Southgate, Yarra River Cruises, The Crown Casino and Melbourne Docklands. Popular suburbs of Melbourne include St Kilda, Richmond, South Yarra, Fitzroy, Port Melbourne and Williamstown. more

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